INSTEAD of hitting the Skip Ad >> button, you’re the type who wants to know how that ad is targeted and how it tracks for conversions. You get into things like brand elements and emotional cues, and how the ad translates messaging across other media. If this sounds like you, then you are perfect for our Advertising & Marketing Communications program.
Our Advertising & Marketing Communications program will help you discover which aspect of this booming industry is your passion. It takes a variety of skills, and personalities, to execute a successful advertising campaign. As a student in this program, you will learn to develop strong communications skills and you will begin to understand consumer behavior. Get to know how you connect into an integrated creative team.
From data crunchers to media planners, writers to designers, all are in demand and all are in our Advertising & Marketing Communications program.
Advertising & Marketing Courses
The U.S. Bureau of Labor Statistics predicts that jobs in Advertising and Marketing will grow ten percent by 2026. So, graduating with a marketing degree from JWU will help prepare you for future job opportunities. Our distinguished faculty will help you find your path, and help you make the connections you need to navigate this high-energy industry.
The courses in this program teach students about marketing campaigns, marketing strategies, global marketing, and much more about the field of advertisement. Students can enroll in courses such as career management, finance, business analytics, media study, and social media marketing.
Networking Opportunities
The success of this bachelor’s degree program has resulted in a broad alumni base with close ties to JWU, and that are always on the lookout for rising talent. After receiving their advertising degrees, most alumni look to help current students break into this field. Apply to JWU today to get plugged into this network!
This program is available in Providence and online. View a full course listing for each on-campus location below.
Special Event: Open House
Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.
