Jeffrey Longo

Associate Professor

JWU Faculty Since 2013

Professor Jeffrey Longo

Contact Info


Assistant Professor Longo has been teaching JWU since 2013. Prior to that, he taught master’s level classes at Wingate University.

Longo’s industry experience includes serving as Vice President of Marketing/Community Development for the New Jersey Devils (NHL), president of Charlotte Checkers Professional Hockey (ECHL), and president of the San Diego Gulls Professional Hockey (WCHL), owner of the Fayetteville Marksman (SPHL) and co-founder of Sports Biz Camps (a non-profit dedicated to increasing social mobility for students through education while expanding diversity in the sports industry).

Longo holds a Masters of Sports Administration from Wingate University and a Bachelor of Arts in Psychology and Communications from Rutgers University.


  • M.A.Ed., Sports Administration, Wingate University
  • B.A., Psychology & Communication, Rutgers University

I feel that it is important for professors to not only help students develop the technical skills that will best prepare them for industry success, but also to help advocate for them and connect them to opportunities that will best serve as a platform for them in which to find that success.


  • SEE3850 Negotiations and Agreements in Hospitality Sports, Entertainment and Event Management
  • SEE4020 Sports and Entertainment Marketing
  • SEE3008 Ancillary Service and Revenues
  • SPM2220 Professional Sports Management
  • SEE4060 Sports/Entertainment/Event Management Seminar

Professional Affiliations

Longo is the co-founder and chair of the Board of Directors for a non-profit 501(C)3 called Sports Biz Camps whose mission is to increase social mobility for students through education, while expanding diversity within the sports industry.

Have served on board of advisors for Charlotte Sports+Business and Winning Edge Leadership.