When the spotlights dim before an unforgettable show, or the overheads come up on a dramatic playoff game, your work is on full display. You’ve helped create an experience that will energize, thrill and captivate the crowd. It’s all yours.
Whether you’re interested in venue management or sports event operations, that experience can be yours. The same is true if your passion is to promote a music tour, oversee community relations for a big city entertainment facility or work with the brain trust of a professional sports team. The possibilities are that varied with a JWU Sports, Entertainment, Event — Management (SEEM) degree. Whatever pathway you choose, at the end of the day you’ll be a culture creator, designing moments and shaping experiences that audiences will cherish for a lifetime.
In our program, you’ll begin taking foundational courses in hospitality, business, financial management and operations. As you progress, you’ll have the option of choosing a specialization that aligns with your personal career goals: Sports Management, Live Entertainment Management, or Event Management.
Then, you’ll get to experience a term-long internship or two under the direction of an industry professional. Here, you’ll build your resume and expand contacts in the profession. Back in class, you’ll have the JWU advantage of studying with highly-qualified faculty who have real experience in their industries. Along the way, participate in a directed experiential education (DEE) project with fellow classmates, study abroad, pick up a minor field of study, or help manage the annual, student-run SEEM Leadership Conference on campus.
Whether you crave the pace and action of a live event in a sold-out stadium, or the more personal interaction of a seasoned guest relations manager, JWU Providence’s SEEM programs can help you build that life.
24/7: The Total Fan Experience at TD Garden
As part of JWU’s education partnership with TD Garden and the Boston Bruins, JWU recently co-hosted 24/7: The Total Fan Experience, a seminar celebrating the strength of JWU’s SEEM program.
JWU SEEM students in attendance learned more about the inner workings of game-day operations and JWU’s leadership in the hospitality industry.
Keynote Speaker Renée Riva, the NHL’s director of game presentation, shared her secrets for executing sports events on a big scale. Panel discussions focused on the amazing behind-the-scenes planning that goes into creating an incredible experience for fans at events. Read the story and watch the video recap:
SEEM Leadership Conference
Taylor Witman '22 spoke with student organizers and a few of the panelists at the most recent SEEM Leadership Conference, an event fully planned and produced by SEEM students. Read all about her biggest takeaways from the day — and watch a video recap of one of the earlier conferences:
This program is available in Providence, Charlotte and online. Admissions is contingent upon meeting the technical standards for this program. Learn more by visiting the JWU Catalog's technical standards page.
For an explanation of the career outcomes rate and other information, visit JWU Student Consumer Information.
Why Study Sports, Entertainment, Event — Management at JWU?
Great question! The attention and experience you receive at Johnson & Wales more than prepares you for your future. Unlike larger universities where you can get lost in lecture halls, at JWU your professors will know your name, mentor you along your path, and help you network with industry pros. Plus our students in this program get the chance to take unique-to-JWU courses that give them the experience they need to succeed in the real world.
Download our infographic to explore the advantages of earning your SEEM bachelor’s degree at JWU:
Download SEEM Infographic (PDF)
Special Event: Open House
Campus is open for you! Take a student-led walking tour and meet with Admissions, Student Financial Services, Faculty, Residential Life and more. Learn more about academics and meet professors and the college dean, too.
