Become a Digital Trendsetter
When it comes to social media, your friends turn to you for the latest trends. You know the hottest apps before anyone else. And you’re fast, able to quickly switch gears to find the next big thing. Have you ever considered turning these skills into a career that helps companies engage and expand their audience? We’ll help you get there with our Digital Marketing & Social Media degree.
Our Digital Marketing & Social Media bachelor's degree program is designed to equip you with the skills and knowledge you need to take your storytelling to new heights. By taking courses across topics such as digital marketing, social media, advertising, marketing and graphic design, our program prepares you for a multitude of career opportunities in this growing field.
You’ll learn how to reach audiences with content that generates interactions on social media apps and digital platforms. You’ll study target audiences to show businesses how to use digital marketing and social media to their advantage. Focus on optimizing web design, developing effective digital content, assessing the customer journey and evaluating the user experience to achieve company goals. You’ll learn how to evaluate the effectiveness of these strategies to help organizations make quicker and better-informed decisions about media buys and messaging.
Courses cover integrated marketing communications, media planning and buying, email marketing, search engine optimization (SEO), marketing research and analytics and social media marketing. Students are also introduced to visual design concepts and tools, data visualization, data analysis, spreadsheet design, web design, user experience design (UI/UX), content design and content management systems. You’ll also learn to use the same tools and software used by industry pros, preparing you to create content across video, digital and social media platforms. Plus, emerging technology such as artificial intelligence (AI) is explored in class to prepare you for jobs that don’t even exist yet.